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Home / Developers / Nshama
The developer behind Town Square Dubai — an affordable, family-focused community.

Nshama

Nshama is a private Dubai developer founded in 2014. Its DNA: an affordable, family-oriented master community. Its flagship development is Town Square Dubai — a master community in Dubailand with 18,000+ units (apartments, townhouses and villas) arranged around a central park built to an American standard. An attractive option for expat families on a limited budget.

Founded 2014 Founder Fred Durie HQ Dubai, United Arab Emirates ~400 employees RERA registered
2014
Founded
Town Square
Flagship development
Affordable family
Segment
THE TRACK RECORD

Nshama's record.

The developer of the 'affordable family community' — Town Square has become one of the largest and most successful buy-to-let communities in Dubai. Yields of 7-8.5% and steady demand from expat families.

Delivery record

Nshama has maintained a steady delivery record at Town Square Dubai — thousands of units handed over in phases since 2017. The community is active and in high demand.

Years active

Over 11 years (since 2014). Thousands of units delivered at Town Square

Financial strength

Private, with no publicly reported financials. The success of Town Square (18,000+ units, one of Dubai's largest communities) generates strong cash flow.

Founded2014
FounderFred Durie
HQDubai, United Arab Emirates
TypePrivate
Active projects8
Entry pricefrom 955K AED
SIGNATURE COMMUNITIES

Nshama flagship destinations.

Master community, 18,000+ units
Town Square Dubai
Nshama's flagship development — a master community in Dubailand with a central park, retail, education and leisure. Apartments, townhouses and villas at an affordable price.
Family townhouses in Town Square
Hayat Townhouses
A series of family townhouses within Town Square Dubai.
Apartment towers in Town Square
Zahra Apartments
Budget-friendly apartment towers in Town Square — from studios up to 3BR.
Townhouses
Safi Townhouses
Additional townhouses within Town Square.
WHAT SETS THEM APART

What makes Nshama special.

Property types TownhousesTower apartmentsVillasRetail / commercial
Price segment Affordable family (budget to mid-range)

Signature style

Nshama specialises in an affordable, family-focused community — not premium design, but rather an American standard of a central park, quiet streets and shops close to home. An excellent family option for budget-conscious expats.

Payment plans

Attractive payment plans linked to construction progress. 30/70 or 40/60 plans on new projects.

THE HONEST VIEW

Strengths & considerations.

Where Nshama shines
  • Accessible entry prices — studios from AED 500K, townhouses from AED 1.3M
  • High buy-to-let yields (7-8.5%)
  • Town Square = an established family community with steady demand
  • An excellent option for budget-conscious expat families
Worth considering
  • Peripheral location (Dubailand) — reliance on a private car
  • Less brand premium on resale
  • Town Square's 18,000 units mean high rental competition
  • Nshama's other developments are relatively limited
8 ACTIVE PROJECTS

All projects by Nshama.

Live from the catalog — sorted cheapest first. Click any card for the full property page.

OFF-PLAN
Town Square · Dubai

Nshama Olbia at Town Square, Dubai

1-3 Bedroom Handover Q1 2028
From
955,000 AED
OFF-PLAN
Town Square · Dubai

Nshama RoseWell at Town Square, Dubai

1-2 Bedroom Handover Q4 2028
From
1,030,888 AED
OFF-PLAN
Town Square · Dubai

Fiori at Town Square, Dubai

1-2 Bedroom Handover Q2 2028
From
1,030,888 AED
OFF-PLAN
Town Square · Dubai

Nshama Evelyn on the Park at Town Square, Dubai

1-3 Bedroom Handover Q1 2029
From
1,069,888 AED
OFF-PLAN
Town Square · Dubai

Nshama Belmont at Town Square, Dubai

1-3 Bedroom Handover Q2 2029
From
1,164,888 AED
OFF-PLAN
Town Square · Dubai

Nshama Alton at Town Square, Dubai

1-3 Bedroom Handover Q2 2028
From
1,188,888 AED
PRE-LAUNCH
Town Square · Dubai

Nshama Camden at Town Square, Dubai

1-3 Bedroom Handover Announcing - Soon
From
AED
PRE-LAUNCH
Town Square · Dubai

Nshama Oberon at Town Square, Dubai

Studio, 1-3 Bedroom Handover Announcing - Soon
From
AED
GOOD TO KNOW

Common questions about Nshama.

What makes Nshama distinctive?+

An affordable family community — Town Square has become one of Dubai's most successful buy-to-let communities. An American standard of a central park and quiet streets.

Is Nshama a reliable developer?+

Yes — 11 years in operation and thousands of units delivered at Town Square. A steady delivery record.

What is Town Square?+

Nshama's flagship development — a master community of 18,000+ units in Dubailand. Apartments, townhouses and villas around a central park. One of the largest communities in Dubai.

Are Nshama properties a worthwhile investment?+

Excellent for budget-friendly, family-oriented buy-to-let — yields of 7-8.5% and steady demand from expat families. Less suited to those seeking a brand premium.

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