Privacy Policy
Your privacy matters to us. This policy explains what personal data Palmera collects, why we collect it, and the rights you have over it under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021).
01Introduction
This Privacy Policy describes how Palmera Elite Real Estate Brokerage L.L.C ("Palmera", "we", "us", or "our"), a licensed real-estate brokerage based in Dubai, United Arab Emirates, handles the personal data of visitors to palmera.realestate (the "Site") and people who contact us. We are committed to processing your data lawfully, fairly, and transparently, in line with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021, the "PDPL") and its implementing regulations.
By using the Site or submitting your details to us, you confirm that you have read and understood this policy.
02What data we collect
We collect only the data we need to respond to you and to operate the Site:
- Information you give us. When you complete a lead or contact form, request property details, or message us, we collect your name, email address, phone number, and the contents of your message or enquiry.
- Analytics and cookies. When you browse the Site, we automatically collect technical and usage data such as your IP address, browser type, device information, the pages you view, and how you navigate — through cookies and similar technologies.
03How we use your data
We use the personal data we collect to:
- Respond to your enquiries and contact you about your request.
- Send you property information, listings, and investment opportunities in the United Arab Emirates that match your interests (all prices are quoted in AED).
- Operate, maintain, and improve the Site, our content, and your browsing experience.
04Legal basis & consent
Under the PDPL, we process your personal data on the basis of your consent — given when you submit a form, accept cookies, or otherwise ask us to contact you — and, where applicable, on the basis of our legitimate interest in operating and improving our brokerage services and responding to your requests.
You may withdraw your consent at any time (see "Your rights" below). Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
05Sharing your data
We do not sell your personal data. We may share it only as follows:
- Developers and partners. With your consent, we may share your enquiry details with the relevant property developer or partner so they can assist with your specific request.
- Service providers. We use trusted third parties — such as hosting, analytics, email, and customer-relationship tools — who process data on our behalf and only under instructions consistent with this policy.
- Legal requirements. We may disclose data where required by applicable UAE law or by a competent authority.
06Cookies
The Site uses cookies and similar technologies to remember your preferences, keep the Site secure, and understand how it is used so we can improve it. You can control or delete cookies through your browser settings; disabling some cookies may affect how parts of the Site work.
07Data retention
We keep your personal data only for as long as necessary to fulfil the purposes set out in this policy — for example, to handle your enquiry and provide follow-up information — and to meet our legal, accounting, or regulatory obligations. When data is no longer needed, we securely delete or anonymise it.
08Your rights under the PDPL
Under the UAE Personal Data Protection Law, you have the right to:
- Access the personal data we hold about you.
- Correct data that is inaccurate or incomplete.
- Delete your personal data, subject to our legal retention obligations.
- Withdraw consent to processing at any time, and object to or restrict certain processing.
To exercise any of these rights, contact us using the details in the "Contact us" section below. We will respond within the period required by the PDPL.
09Security
We apply appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure. While no method of transmission or storage is completely secure, we work continuously to safeguard the information you entrust to us.
10Contact us
If you have questions about this policy or wish to exercise your data rights, contact our team at team@palmera.realestate, call +971 54 215 4066, or reach us via our contact page.
Palmera Elite Real Estate Brokerage L.L.C, Dubai, United Arab Emirates.